What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Hallmark Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Hallmark Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Shelby Humane
Hemphill Elementary School
First Light Women's Shelter
Ascension St. Vincent's
Love Promise Stories from Hallmark Subaru
Subaru and Hallmark Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Loves to Help - Cherita M
February 2026 Through the Subaru Love Promise, Hallmark Subaru is committed to making a meaningful impact in the communities we serve. As part of this commitment, we were honored to support First Light Shelter by donating jackets and shoes to help individuals stay warm and safe during the colder months. We are proud to partner with organizations that make a direct and lasting difference in our community.
Hallmark Pet Adoption 2025! - Cherita M
October 2025 Hallmark Subaru is excited to team up with Shelby Humane to help pets in need find their forever homes. As part of the Subaru Loves Pets initiative, we're supporting local adoption efforts and celebrating the joy that pets bring to our lives. Together, we're driving change in our community-one adoption, one tail wag, and one happy family at a time.
Hallmark Subaru is proud to support - Cherita M
Hemphill Elementary through the Subaru Loves Learning initiative. Together with AdoptAClassroom.org, we were able to provide essential school supplies to help students learn and grow. We are especially grateful to Mrs. Marks and the dedicated staff at Hemphill Elementary for the incredible work they do each day to inspire, guide, and empower their students. At Subaru, we believe every child deserves the opportunity to thrive, and it is an honor to stand alongside such passionate educators in our community.
Hallmark Subaru & UAB St. Vincent’s Bruno Cancer Center - Siedah R
Hallmark Subaru has partnered once again with The Leukemia & Lymphoma Society (LLS) and UAB St. Vincent’s Bruno Cancer Center through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients. On June 18, Hallmark Subaru personally delivered these items to patients in treatment.
Hallmark Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Birmingham, this is a harsh reality. Helping others strengthens communities, which is why Hallmark Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Hallmark Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Hallmark Subaru donated 120 shoes/socks to First Light Shelter. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Hallmark Subaru – Subaru Loves to Care - Cherita M
In June 2025, Hallmark Subaru proudly partnered with The Leukemia & Lymphoma Society as part of the Subaru Loves to Care initiative. Together, we delivered warm blankets and heartfelt messages of hope to local cancer patients. These small but meaningful gifts provide support, comfort, and compassion to those in our community who need it most. At Hallmark Subaru, we believe in making a difference—one act of kindness at a time. It is our honor to bring warmth and love to those facing difficult journeys. Showing we care is the Subaru way. #SubaruLovesToCare #HallmarkSubaru #SubaruLovePromise #LLS
Subaru Loves the Earth - Cherita M
At Hallmark Subaru, we are committed to demonstrating our love for the Earth through meaningful actions. We are proud to partner with the Arbor Day Foundation this April 2025 to plant 105 trees in our community and beyond. At Subaru, we are more than just a car company—we're a company that cares deeply about the environment.
Subaru Loves to Help - Cherita M
Hallmark Subaru is committed to making a difference in our community. Through our partnership with Operation Warm, we proudly donate 120 shoes and socks to First Flight Women and Children’s Shelter. By working together, we help provide warmth, comfort, and support to those in need. Because at Subaru, we believe in showing love and care where it matters most.
Operation Warmth - Cherita M
Hallmark Subaru reflecting on Operation Warmth from last year, it’s a great moment to look at the impact it had. If it involved providing warmth to those in need—whether through distributing winter clothing, blankets, or heating assistance—there are likely many stories of lives touched and communities strengthened. It’s important to consider what worked well, what challenges arose, and how the initiative might evolve moving forward.
Subaru Loves Pets - Cherita M
Hallmark Subaru is passionate about giving back to the community, and through the ‘Subaru Loves Pets’ initiative, we’re dedicated to helping shelter animals find their forever homes. This October, we’re teaming up with Shelby Humane to support pet adoptions, ensuring that every pet has a chance at a happy life. We believe every animal deserves a loving home, and we’re excited to help make that happen!
