Special Offers

Save big with limited-time Subaru deals and incentives.

Woman in Subaru vehicle Subaru Certified Pre-Owned

Certified Pre-Owned vehicles

97% of Subaru vehicles sold in the last 10 years are still on the road today. View our available Certified Pre-Owned Vehicles.

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Why Choose Hallmark Subaru Dealership?

We strive for excellence from the showroom to the service center and beyond.

Children lying on the floor laughing Subaru Love Promise

Subaru Love Promise

We're committed to making the world a better place.

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Welcome to Hallmark Subaru

When you decide to buy a new Subaru or used car at Hallmark Subaru, you're choosing exceptional quality and affordability. Lucky you! But our dedication to our customers doesn't end there.

Working with local Alabama lenders and national banks, we also provide access to low-interest car loans, ultimately helping to streamline the car-buying process for you. In fact, we're delighted to help drivers acquire affordable car loans because that means we're adding some style to the typically unstylish highways.

We proudly make it easier and more affordable to buy or lease a Subaru. Apply for auto financing online, and take advantage of our incredible Subaru incentives and other new Subaru deals to save even more when you come in to finalize your paperwork.

Professional Subaru Auto Service

Offering certified auto service catered specifically to Subaru vehicles, our Birmingham Subaru repair center is your one-stop shop for everything from routine maintenance to pet-friendly accessories.

Our Subaru mechanics and technicians in Birmingham are highly trained and knowledgeable, so you can have peace of mind when driving in and out of our Subaru service bays. Using authentic Subaru parts and OEM accessories, we'll repair your car quickly and affordably, all without any loss of integrity. We can even order and install OEM parts and accessories for your Subaru WRX or BRZ.

We ensure that our state-of-the-art service center provides your Subaru vehicle with the parts to keep it running smoothly. We can handle all of your service needs, whether you're dropping by for a battery test, brake inspection, or routine oil change.

We want to provide you the best possible service at the best possible price. Check out our service specials to see how you can save big on select auto services today. We cannot wait to service your vehicle. Schedule your next Subaru service today. Your Subaru will still be a Subaru once we've done our jobs.

Your Trusted Auto Dealer in Birmingham, Alabama

Shop New Subaru Models for Sale in Birmingham

As one of the best Birmingham dealerships, Hallmark Subaru proudly offers an exclusive inventory of affordable new Subaru cars for sale in Birmingham. Each Subaru in our inventory is built with love under the supervision of an expert craftsman and engineered by people who truly care about drivers.

Take the newest Subaru Outback for sale, as an example; completely ingenious in its design, this powerful and sporty Subaru wagon redefines the term "high-concept." More than just a typical four-wheeled crossover, the Outback is an icon, and it's now available for lease or purchase at our Birmingham Subaru dealership.

Or what about a new Subaru Forester for sale in Birmingham? The SUV for all you love is equipped with standard Symmetrical AWD, EyeSight Driver Assist Technology, SUBARU STARLINK Multimedia, LED Steering Responsive Headlights, a Rear-seat Reminder System, and more cargo volume than most midsize SUVs. Score!

Want to learn more about any of the new Subaru models out now, like the new Crosstrek, Impreza, or Ascent? We'd be happy to help. Contact our Subaru dealership in Birmingham to set up a test drive, get a quote, or ask for more details about the newest crop of Subaru vehicles, like the BRZ. We do Alabama auto sales right, and we're ready to show you what makes us one of the best Subaru dealerships near Mountain Brook. Just read our customer reviews!

New Subaru Incentives in Birmingham

Not only do we have cars for sale, but we also have cars on sale. (Yes, there's a difference!) In addition to our huge variety of new Subaru models for sale near Huntsville, we also give our customers thousands of extra reasons to choose us when asking Google to find a "car dealer near me."

What are these thousands of extra reasons? Dollars, in the form of our new vehicle specials and Subaru lease offers, can be saved instantly on some of the most popular new Subaru SUVs, cars and wagons in America. When you want to buy or lease a Subaru in Birmingham, we're one of the best new car dealerships in Alabama to visit.  

Certified Pre-Owned Subaru & Used Car Dealer in Birmingham

Don't just choose the first dealership that pops up when you search "used car lots near me." That would be a mistake! You want to pick the best of the best, the cream of the crop - you want to pick the used car dealer that Birmingham trusts most: Hallmark Subaru.

With a wide variety of certified pre-owned Subaru models and used vehicles for sale in Birmingham, we proudly give our customers hundreds of money-saving options from which to choose. Whether you're searching for a used Subaru Outback, a newer pre-owned Legacy, a used Subaru stationwagon with fewer than 30,000 miles, or a heavily loved used car of another brand, you'll find no better or more accommodating Birmingham used car dealer than Hallmark Subaru. Our salespeople will even crack their knuckles and get to work on finding your specified vehicle.

Our used Subaru dealership serves shoppers throughout Jefferson County, AL. View our inventory of used cars for sale in Hoover, and be sure to check out our current pre-owned specials and CPO Subaru cars for sale. If you have a vehicle to trade in, request a trade-invalue estimate before shopping for used Subarus at our Birmingham car lot!

Auto Financing & Subaru Leasing in Birmingham

Not only are we one of the best places to start searching for new cars in Birmingham and used cars near Pelham, AL, but thanks to our propensity for guaranteed auto loans, we're also the place to end your used car search. If you need help finding a good car loan with a low APR in Birmingham, contact our Subaru Finance Department today. 

We'd be honored to assist you in getting the best auto financing terms possible, or if you prefer, your ideal Subaru lease. Our team will work their magic to save you money. You can save time at the dealership by completing your auto finance application online now.

Don't wait to get a great deal on your next Subaru or used car. Contact our Subaru sales team at (205) 324-3371 to discover how pre-owned car lots and new Subaru dealerships in Alabama should treat their customers. 

Our Birmingham showroom is located at 1301 5th Ave North, and Hallmark dealers proudly serve Alabama customers within the entire region, including Tuscaloosa, Hoover, Pelham, and Bessemer, AL. Stop in today to satisfy your "auto dealers near me" search! 

Subaru Maintenance & Auto Service

As a full-service Subaru dealership serving Birmingham, we also have a world-class, official Subaru service center for you to take advantage of. Our auto technicians are certified and trained to work on all Subaru models, as well as most other vehicle makes and models. Whether you need an oil change coupon, a new set of Subaru tires, or regular Subaru maintenance, trust our Birmingham repair center.

Searching for "Subaru service near me" in Birmingham? We're here for you. We even offer a top-of-the-line Express Service for folks in a rush. Schedule an appointment for service online today. 

Visit Hallmark Subaru Today

At Hallmark Subaru, we pride ourselves on our ability to meet your needs. The Hallmark name has been serving the community since 1955, and while the current popularity of Subaru vehicles has made some Subaru models are hard to come by, our professional sales staff will do everything we can to ensure that you get behind the wheel of your desired new or used vehicle. Whether you're looking for a Forester, Outback, or a new Subaru WRX for sale in Birmingham, we'll move Heaven and Earth to find it for you.

And trust us, we understand why Subaru vehicles are in such high demand. Subaru is the only manufacturer with IIHS Top Safety Picks for all models, two years in a row. Add in the fact that Subaru was awarded the industry's highest predicted resale value by ALG and Kelley Blue Book's kbb.com* and it's easy to see why Subaru has been setting unprecedented sales records.  

Our products are right for the times, offering capability, safety, longevity, fuel efficiency and value. It seems everyone loves a Subaru. You don't need to take our word for it. You can hear it directly from other Subaru owners

Hallmark Subaru, located in downtown Birmingham, is part of the Hallmark Automotive Group. We are a family-owned business that has served the automotive needs of Birmingham over the past 75-plus years. We treat the needs of each customer with paramount concern. 

We know that you have high expectations, and as a Subaru new car dealer, we enjoy the challenge of meeting and exceeding those standards. Allow us to demonstrate our commitment to excellence and to see why our customers continue to return and refer their family and friends to us. Get started on saving today at Hallmark Subaru, right here in Birmingham! 

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1301 5th Avenue North, Birmingham, AL, 35203


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