UAB Partner Program

University of Alabama at Birmingham

Exclusive UAB Benefits at Hallmark Subaru

Faculty, alumni, and students get Hallmark Halo Collection protections plus an additional $500 off new and pre‑owned vehicles. For Service, enjoy online scheduling and complimentary pick‑up & drop‑off within 5 miles — available for all makes & models.

Why Use Hallmark Subaru

Your Birmingham Subaru Partner

Financing Made Easy

We work with local Alabama lenders & national banks to secure low‑interest auto loans and simplify the process.

Exclusive Subaru Inventory

Shop popular models like the Outback, Forester, Crosstrek, Impreza, and Ascent — all built with love and engineered for Birmingham drivers.

Trusted Since 1955

Family‑owned and proudly serving Birmingham, Tuscaloosa, Hoover, Pelham, and Bessemer for over 75 years.

Welcome to Hallmark Subaru
When you buy a new Subaru or used car at Hallmark Subaru, you're choosing exceptional quality and affordability. We also help secure low-interest loans with local Alabama lenders and national banks, making the process smooth from start to finish.
Certified Subaru Service
Our expert Subaru technicians use genuine OEM parts to keep your car running like new. From oil changes to diagnostics, we provide trusted service for your Subaru and other makes & models. Complimentary pick-up & drop-off (within 5 miles) is available for Service appointments only.
Visit Hallmark Subaru
Our showroom is located at 1301 5th Ave North, Birmingham, AL. We’ve proudly served Alabama since 1955, building lasting relationships with drivers across the region.

Drive with Blazer Pride

As a proud partner of the University of Alabama at Birmingham, Hallmark Subaru celebrates the Blazer spirit. Just like UAB, we’re dedicated to innovation, community, and excellence — helping you drive forward with confidence.

How It Works

Simple steps to your UAB benefits

1
Verify Affiliation
Show your valid UAB ID or proof of alumni/employee/student status.
2
Choose Your Subaru
Explore new or pre‑owned vehicles with built‑in Halo benefits and your $500 partner discount.
3
Enjoy the Experience
Drive away confident with added coverage, service convenience, and the Hallmark commitment.
Halo Collection

Protection, convenience, confidence—built in

New Vehicles

  • 1,000,000 miles Limited Powertrain Warranty
  • 2‑year/24,000‑mile Complimentary Maintenance Plan
  • 6 months dent, windshield, interior/exterior, key replacement
  • 7‑day or 300‑mile no‑hassle exchange policy
  • National Protection Promise - We'll match any competitor price or refund you $500
  • + Additional $500 Off for UAB Affiliates

Pre‑Owned Vehicles

  • 90‑day or 3,000‑mile Limited Warranty
  • 2‑year/24,000‑mile Complimentary Maintenance (selected brand)
  • 6 months dent, windshield, interior/exterior, key replacement
  • 7‑day or 300‑mile no‑hassle exchange
  • 24/7 National Roadside Assistance
  • + Additional $500 Off for UAB Affiliates
Service Benefits

Complimentary pick‑up & drop‑off within 5 miles — all makes & models

Hallmark Subaru makes service easy with a convenient online scheduler and complimentary pick‑up & drop‑off service (within 5 miles). This benefit is available for all vehicle makes & models, not just Subaru.

Must show valid UAB ID or proof of affiliation. Offers not combinable with other promotions. $500 discount applies to final selling price before tax, title, and fees. Complimentary Service pick‑up & drop‑off available within 5 miles for all makes & models. Halo benefits vary by vehicle type.