What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 350,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, partner with a local animal shelter every October to provide direct financial assistance and host adoption events to help animals find loving homes. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is Hallmark Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • Shelby Humane
  • First Light Women's Shelter
  • Malachi Wilkerson Middle School
  • Ascension St. Vincent's

Love Promise Stories from Hallmark Subaru

Subaru and Hallmark Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Subaru Loves to Care

June 2024: Hallmark Subaru is in its second year of delivering at Ascension St. Vincent's Birmingham—Bruno Cancer Center Team. Hallmark Subaru extends heartfelt gratitude for the Bruno Cancer Center Team's assistance in passing out over 80 cases of blankets and kits to the patients. Your kindness and dedication to patient comfort genuinely make a difference. Thank you for going above and beyond to provide warmth and care to those in need. 

Teacher Appreciation Week

May 2024 Hallmark Subaru’s Teacher Appreciation Week at Wilkerson Middle School. I had the pleasure of working with this school for over five years. This will be Hallmark's first year working with the school. It is a beautiful initiative designed to honor and celebrate our dedicated educators. This particular week includes various activities aimed at showing gratitude for the hard work and commitment our teachers display every day. Today, we celebrate and express our heartfelt appreciation for the incredible educators at Wilkerson Middle School. Teaching is not just a profession; it's a calling, a passion, and a lifelong commitment to shaping young minds and nurturing the future. Hallmark Subaru ensures that our teachers feel valued and appreciated.

Thank You, Jim Burke Subaru, for Helping Shelby Humane

On behalf of Subaru and our Share the Love Event, we extend our deepest gratitude to Shelby Humane for your unwavering dedication to our furry friends. Your tireless efforts in providing love, care, and shelter to needy animals are commendable. Thanks to your invaluable partnership, we've made a meaningful difference in the lives of countless animals, ensuring they find loving forever homes. Your commitment to animal welfare inspires us every day.

See More Stories

We'd love to hear from you.

Did Hallmark Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.


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1301 5th Avenue North, Birmingham, AL, 35203


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